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The National Oesophagogastric Cancer Awareness Campaign: a locality outcome analysis from County Durham
  1. Sara Koo,
  2. Bidour Awadelkarim,
  3. Anjan Dhar
  1. Department of Gastroenterology, County Durham and Darlington NHS Foundation Trust, County Durham, UK
  1. Correspondence to Dr Anjan Dhar, Department of Gastroenterology, Darlington Memorial and Bishop Auckland Hospitals, Cockton Hill Road, County Durham DL14 6AD, UK; adhar{at}nhs.net

Abstract

Introduction Oesophageal and gastric cancer is common. Despite advances in investigation and treatment, the outcomes from these cancers remain poor. As part of the Be Clear On Cancer Campaign, the Department of Health runs the National Oesophagogastric Cancer Campaign each year, with key messages of (1) ‘Having heartburn most days, for 3 weeks or more could be a sign of cancer’ and (2) ‘if food is sticking when you swallow, tell your doctor’.

Methods We evaluated the effect of the National Oesophagogastric Cancer Campaign in our locality.

Results Reviewing new referrals from primary care for upper gastrointestinal symptoms during the campaign period, and a period thereafter, we found that there was no significant impact of the campaign in the diagnosis of oesophagogastric cancers. Furthermore, it increased routine waiting times for elective gastroscopies in our endoscopy units.

Conclusion We believe that alternative strategies need to be considered for earlier detection of oesophagogastric cancer.

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Footnotes

  • Contributors AD conceptualised the study, reviewed the manuscript and stands guarantor for the accuracy of the research. SK collected and analysed the data and wrote the paper. BA collected the data.

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.

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