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This year Guts UK is 50 years old. Initially established as the Digestive Disorders Trust Fund by British Society of Gastroenterology (BSG) Council, it became the Digestive Disorders Foundation, then in 2004 was transformed into CORE, before a highly successful relaunch as Guts UK in 2018.
The ‘Digestive Disorders Foundation’ always raised queries about the connection to biscuits, but history will record that the name CORE was not a terribly good one either, despite having been recommended pro bono by a very well-known advertising agency! There is no doubt that the rebirth as Guts UK has had a huge effect on our visibility with a marked increase in contacts from patients and carers. The charity has been digitally transformed by having a relevant name and a strong web presence, all thanks to an outstanding team of enthusiastic staff. The website now attracts over 4000 visitors every day, compared with less than 100 when we were CORE. Importantly, this is now translating into a substantial increase in donations, which is essential for the future growth of the charity and our support for research for all disorders of the gut, liver and pancreas, and in nutritional sciences.
This support for gastrointestinal research is even more important today than it was in 1971. Despite the high prevalence and impact of gastrointestinal …
Contributors JM primarily authored the text, JR and JH commented and edited the text. Final version agreed by all.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests None declared.
Provenance and peer review Not commissioned; externally peer reviewed.
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