Table 1

Summary of Crohn’s & Colitis UK ‘More IBD Nurses–Better Care’ campaign activities 2016–2019

Raise awareness of IBD nursing services at Trust Board level.Chief executive and Director of Nursing Email Campaign.1292 e-letters sent by charity supporters to hospital Chief Executives and Directors of Nursing.8 business cases reviewed or submitted as direct result of campaign.
Health Service Journal Supplement focused on value and impact of IBD nurse Specialists role 15
Increase networking and peer support amongst IBD Nurse Specialists.Development of a Crohn’s & Colitis UK ‘Find an IBD Nurse Specialist Map’ Average 2,500 uses of map search function per quarter since 2016
Development of health care professional pages on charity website; best practice guidelines, example job descriptions and successful business cases. Average 7000 page views per quarter since 2016
Creation of a closed Facebook Page for IBD Nurse Specialists supported by the Royal College of Nursing.580 current active membersPeer support, sharing of best practice, benchmarking and networking most valued aspects reported by members (September 2019)
Workforce PlanningReview of the National Standards for IBD Nurse Specialist numbersNew minimum workload recommendation of 2.5 WTE per 250,000 (maximum 500patients per IBD nurse)16 Incorporated in 2019 IBD Standards Update
Identify IBD Nurse Specialists of the future‘So you want to be an IBD nurse’ study days for nurses with an interest in IBDX 2 Events held in London & Edinburgh110 applicants for 60 places,
2 vacant IBD nursing posts filled by attendees
  • IBD, inflammatory bowel disease.